Considered takes on
communications and
marketing.
Curated Take publishes detailed analysis and opinion on the trends shaping how businesses communicate and market — not everything, a curated few.
Latest
The Complete Press Release Distribution System: Templates, Trackers, and 60-Day Workflow
The complete press release distribution checklist — a 60-day timeline, channel matrix, role assignments, KPIs, and the full tool list a B2B communications team needs to run announcements as a system, not a one-off task.
Content Formats That Extend Your Press Release's Shelf Life
A practical guide to press release content repurposing — turning one announcement into six distinct assets, each built for a different platform, audience, and search intent.
Earned Amplification: Employee Advocacy, Partners, and Community
A guide to employee advocacy press release amplification — how B2B companies turn staff, channel partners, and industry communities into a distribution force multiplier.
Curated Take publishes detailed analysis and opinion on communications and marketing — a curated few pieces. How we work →