Communications
In-depth writing on communications and marketing: how a company shares news, and how to make sure it actually reaches people — across owned, earned, and social channels.
The current series is The Complete Press-Release Distribution Playbook — seven parts on taking a single piece of news and extracting its full value, from the wire to LinkedIn, owned channels, repurposing, and earned amplification.
Why Most Press Releases Die on the Wire (And What to Do Instead)
Most B2B press releases reach journalists, not buyers. Here's the press release distribution strategy that actually gets an announcement in front of the people who decide.
LinkedIn Is Your B2B Press Release's Best Friend — If You Use It Right
A linkedin b2b press release strategy built on timing, format, and profile choice — stagger-and-stack sequencing, company vs. personal posting, carousel decks, and five adaptable templates.
Beyond LinkedIn: The Full Social Media Channel Playbook for B2B Press Releases
A b2b press release social media strategy playbook: platform-by-platform guidance for X/Twitter, Facebook, Instagram, TikTok, Pinterest, and Google Business Profile.
Owned Channels First: Email, Newsletters, and Your Website
A close look at press release email newsletter distribution — why the company list, the partner network, and the owned press room should go out before a single pitch reaches a reporter.
Earned Amplification: Employee Advocacy, Partners, and Community
A guide to employee advocacy press release amplification — how B2B companies turn staff, channel partners, and industry communities into a distribution force multiplier.
Content Formats That Extend Your Press Release's Shelf Life
A practical guide to press release content repurposing — turning one announcement into six distinct assets, each built for a different platform, audience, and search intent.
The Complete Press Release Distribution System: Templates, Trackers, and 60-Day Workflow
The complete press release distribution checklist — a 60-day timeline, channel matrix, role assignments, KPIs, and the full tool list a B2B communications team needs to run announcements as a system, not a one-off task.